Vanilla Honey Bee ice cream is crafted to give thanks to the unstung heroes of ice cream production, the honey bees. Honey bees pollinate more than 100 crops of nuts, berries and fruits, many of them used in making some of Häagen-Dazs ice cream’s most treasured flavors.

But these petite pollinators are being threatened; over the last two winters more than 1 in 3 bee colonies has died nationwide putting our all-natural food supply and beloved flavors at risk. The Häagen-Dazs brand realizes the importance of these hard workers and is proud to commit to being a part of the solution by continuing the Häagen-Dazs loves Honey Bees™ campaign in 2009. The program focuses on spreading awareness and educating ice cream lovers about the alarming plight of these disappearing pollinators and what can be done to help them.

Last year, the Häagen-Dazs brand showed their honey bee appreciation by bringing back a classic limited edition Häagen-Dazs ice cream flavor combination, vanilla and honey. Due to enormous consumer support Häagen-Dazs Limited Edition Vanilla Honey Bee ice cream is now a permanent member of the Häagen-Dazs flavor line up.

A portion of the proceeds from each container of Vanilla Honey Bee and other bee-built flavors will fund honey bee research at the University of California, Davis and Pennsylvania State University in an effort to preserve these heroes and their hard work.

FLAVOR NOTES

Vanilla Honey Bee

A rich, vanilla ice cream blended with a touch of golden sweet honey. It is a creamy classic with a mouthwatering twist only the honey bee offers.

ON SHELVES NOW

Häagen-Dazs Vanilla Honey Bee ice cream will be available in 14-ounce containers for a suggested retail price of $4.39. This product is available in stores and in Häagen-Dazs Shops nationwide.