Vanilla Honey Bee ice cream is crafted to give thanks to the unstung heroes of ice cream production, the honey bees. Honey bees pollinate more than 100 crops of nuts, berries and fruits, many of them used in making some of Häagen-Dazs ice cream’s most treasured flavors.

But these petite pollinators are being threatened; more than 25 percent of the Western bee population has disappeared over the last several winters, taking with them our beloved flavors. The Häagen-Dazs brand realizes the importance of these hard workers and is proud to introduce the Häagen-Dazs loves Honey Bees™ campaign, focused on creating awareness and educating ice cream lovers about the alarming plight of these disappearing pollinators and what can be done to help them.

We are also showing honey bee appreciation by bringing back a classic Häagen-Dazs ice cream flavor combination, vanilla and honey. A portion of the proceeds from each pint of Vanilla Honey Bee will fund honey bee research at the University of California, Davis and Pennsylvania State University in an effort to preserve these heroes and their hard work.

FLAVOR NOTES

Vanilla Honey Bee

A rich, vanilla ice cream blended with a touch of golden sweet honey. It is a creamy classic with a mouthwatering twist only the honey bee offers.

ON SHELVES BEGINNING FEBRUARY 2008

Beginning February 2008, Häagen-Dazs Vanilla Honey Bee ice cream will be available in 16-ounce pints for a suggested retail price of $4.39. This product will be launched in stores and in Häagen-Dazs Shops nationwide.