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Haagen-Dazs Loves Honey Bees Press Kit

Vanilla Flower

Häagen-Dazs® Ice Cream 2008 New Flavors

Limited Edition Ice Cream Flavors

From rich, decadent chocolate to smooth, refreshing tastes of green tea, the Häagen-Dazs brand introduces the following new flavors in 2008, each available for a limited time at the suggested retail price of $4.39/pint.

  • Green Tea – a smooth and delicate interpretation of the popular beverage. Available January – August 2008.
  • Peppermint Bark – a tantalizing mix of cool peppermint ice cream with festive peppermint candies drizzled with both white and dark chocolate. Available September – December 2008.
  • Belgian Chocolate – the perfect combination of pure Belgian chocolate pieces with rich, intense chocolate ice cream. Available January and February 2008.

Häagen-Dazs Reserve™ Series

This year, Häagen-Dazs ice cream is expanding the Reserve Series line to explore the classical tastes of the French shores of Brittany. Offering a distinctive, artisan quality ice cream experience, the Reserve Series features rare ingredients and uniquely crafted flavor combinations. Starting in 2008 the line will be available nationwide with the suggested retail price of $4.99/pint.

  • Häagen-Dazs Reserve Fleur De Sel Caramel – Fleur de Sel caramels covered in a chocolaty coating blended into caramel ice cream with caramel ribbons and French sea salt accents.

Ice Cream

From the winning flavor of the 2007 Scoop! The Häagen-Dazs Flavor Search, Häagen-Dazs ice cream is pleased to welcome the following flavor to the 2008 ice cream line. The suggested retail price is $4.39/pint.

  • Caramelized Pear & Toasted Pecan – winner of the 2007 Häagen-Dazs Flavor Search, this outstanding flavor combines juicy caramelized pears with pieces of toasted pecans in a crisp pear ice cream base.

Frozen Yogurt

A new addition to the low-fat frozen yogurt line, Häagen-Dazs introduces a classic flavor with an wholesome twist. The suggested retail price is $4.39/pint.

  • Vanilla Honey & Granola – smooth vanilla frozen yogurt swirled with honey and fortified with crunchy granola pieces for a distinctive low fat treat.

Availability

With the exception of the Limited Edition flavors, all of the above flavors will be available in grocery stores nationwide beginning in March 2008.